Date: December 5, 2012
Time: 11 a.m. - 1 p.m
Location: UMaine Center on Aging, 321 Camden Hall, 25 Texas Ave, Bangor
Description: Much nonprofit marketing is invested in building a broad base of supporters… consumers, referral sources, donors, partnering organizations, legislators, volunteers, and others. But far fewer have turned those supporters into promoters. Research shows that these potential “brand promoters” are a nonprofit’s best friend when it comes to “building buzz.” Not only is peer-to- peer marketing typically more effective than paid advertising, it is also far more affordable to those nonprofits with limited marketing budgets. In this session, Susan R. Kaye of Packard, Judd & Kaye, will introduce best practices for identifying and cultivating brand promoters and highlight associated marketing techniques for building buzz for your nonprofit. At Packard, Judd & Kaye, Susan combines her corporate and non-profit expertise to provide strategic planning, marketing management services, marketing plan development, market research, and training to a broad array of organizations. Clients span industries such as higher education, tourism, health care, real estate and development, nonprofits, and consulting firms.
FREE for ENCorps members. $10 for nonmembers. Sign up to become an ENCorps member at the event and participate for free!
If you are interested in participating via video-conference from another site, please contact Mia Noyes at Mia.Noyes@umit.maine.edu or 207-262-7931.
Snow Cancellation Policy: If the University of Maine at Augusta is closed, this workshop will be postponed and details will follow.
Encore Leadership Corps (ENCorps) is a free leadership program for volunteers over 50 years of age working in the areas of healthy living, healthy environments, and healthy economy. ENCorps is a program of the University of Maine Center on Aging in partnership with the Maine Community Foundation.