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UMaine Center on Aging

The mission of the Center On Aging is to promote and facilitate activities on aging
in the areas of education, research and evaluation, and community service.

Programs


Geriatric Organizational Leadership Development (GOLD) Seminars

GERIATRIC ORGANIZATIONAL LEADERSHIP DEVELOPMENT

    click here to download the spring 2006 continuing education brochure

 

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Offered at various locations throughout Maine, these state-of-the-art continuing education seminars help geriatric health and human service administrators, managers, and planners maximize their organizations' effectiveness and efficiency. Each expert-driven, best-practice seminar offers the most current strategies and tools for achieving organizational excellence. Seminars are locally sponsored by highly respected area geriatric institutions. This year's GOLD session will be offered in conjunction with our Spring 2006 Continuing Education Series.

If you administer or plan programs for a health or long-term care facility, adult day care program, assisted living center, senior citizens center, home health care program, or other community service program for older adults, you will want to attend these sessions. Our dynamic and seasoned instructors will help you gain expertise in state-of-the-art organizational performance skills required not only to survive but to thrive in today's health and human services marketplace. Ultimately, older clients and patients will reap the rewards of high quality services delivered by those administrators and planners who participate in UMaine Center on Aging's GOLD Seminars.

2006 GOLD Seminars

Tuesday, April 25, 2006

University of Maine Augusta

Augusta, ME
9:00 - 11:30 a.m.

 

Targeting the Boomer Consumer

Description:

This workshop is designed for business owners, managers, and marketing personnel across industries who seek knowledge and skills for effective marketing to America’s 78 million baby boomers.  Regardless of specialty, there is good news for those pursuing baby boomers as clients and customers.  These consumers account for more than half of U.S. spending and, as they age, their spending power actually strengthens.  Understanding and applying current information and the proven strategies covered in this workshop not only improves return on marketing investment, it also allows the business community to meet the unique needs and wants of those baby boomers served.  It is possible to do well and do good.

 


Presenter:

Susan R. Kaye, M.S., M.B.A.                                                           

Principal, Packard Judd Kaye Strategic Marketing Group

Instructor, University of Maine Business School

Susan Kaye Susan R. Kaye, as a Principal at Packard Judd Kaye Strategic Marketing Group, brings twenty years of professional experience in strategic marketing and the health and human services. Originally from New York City, she has brought together her corporate and not-for-profit expertise to provide strategic planning, marketing management services, marketing plan development, market research, and training to a broad array of organizations. Kaye's clients span industries such as information technology, higher education, tourism, health care, real estate and development, and consulting firms.

Prior to embarking on a consulting career, Susan worked for several years in Philadelphia for Rohm and Haas, an international manufacturer of specialty chemical products. Her marketing research activities include work funded by AARP Andrus Foundation that resulted in published articles on elder consumer preferences and research initiatives commissioned by clients.

Susan has served as a continuing education instructor at Bryn Mawr College in Pennsylvania and presently teaches fundamentals of marketing and health care marketing at the University of Maine Business School. She additionally brings her teaching expertise to client organizations through customized marketing and sales training programs.

 

Monday, May 22, 2006

Hutchinson Center

Belfast, Maine
9:00 - 11:30 a.m.

 

Avoiding Staff Burnout

 

Description:

Do you have staff complaining that work is not fun anymore?  Do you have staff that overreact to minor hassles, report being overwhelmed, and complain of minor health ailments?  If so, you could be dealing with employees who are feeling burnt out with their work, which is a constant threat for staff working in the geriatric field.  This workshop will help participants develop skills in identifying the signs and signals of burnout within themselves and others and will give strategies for dealing with burnout.

 

Presenter:

Lesa Andreasen, M.S., M.A., President, BLF Inc.

 

Past Gold Events

Year
Title
Leader
Location
2002 Marketing for Success: Insuring Long-Term Geriatric Program Survival Susan R. Kaye, MSW, MBA Biddeford, Hallowell, Preque Isle
2003 Leadership in Uncertain and Turbulent Times John F. Mahon, DBA Belfast, Hallowell, Presque Isle
2004 Marketing Plans Demystified Susan R. Kaye, MSW, MBA Bangor, Hallowell
2004 Second Generation Management Robert A. Strong, Ph.D., CFA Bangor, Hallowell
2005 For Supervisors: Strategies for Difficult Conversations Polly Moutevelis-Burgess, Ed.D., LCPC, LMFT, CEAP Orono, Maine