GERIATRIC ORGANIZATIONAL LEADERSHIP DEVELOPMENT
Offered at various locations throughout Maine, these state-of-the-art continuing education seminars help geriatric health and human service administrators, managers, and planners maximize their organizations' effectiveness and efficiency. Each expert-driven, best-practice seminar offers the most current strategies and tools for achieving organizational excellence. Seminars are locally sponsored by highly respected area geriatric institutions. This year's GOLD session will be offered in conjunction with our Spring 2006 Continuing Education Series.
If you administer or plan programs for a health or long-term care facility, adult day care program, assisted living center, senior citizens center, home health care program, or other community service program for older adults, you will want to attend these sessions. Our dynamic and seasoned instructors will help you gain expertise in state-of-the-art organizational performance skills required not only to survive but to thrive in today's health and human services marketplace. Ultimately, older clients and patients will reap the rewards of high quality services delivered by those administrators and planners who participate in UMaine Center on Aging's GOLD Seminars.
2006 GOLD Seminars
Tuesday, April 25, 2006
University of Maine Augusta
9:00 - 11:30 a.m.
Targeting the Boomer Consumer
This workshop is designed for business owners, managers, and marketing personnel across industries who seek knowledge and skills for effective marketing to America’s 78 million baby boomers. Regardless of specialty, there is good news for those pursuing baby boomers as clients and customers. These consumers account for more than half of U.S. spending and, as they age, their spending power actually strengthens. Understanding and applying current information and the proven strategies covered in this workshop not only improves return on marketing investment, it also allows the business community to meet the unique needs and wants of those baby boomers served. It is possible to do well and do good.
Susan R. Kaye, M.S., M.B.A.
Principal, Packard Judd Kaye Strategic Marketing Group
Instructor, University of Maine Business School
Susan R. Kaye, as a Principal at Packard Judd Kaye Strategic Marketing Group, brings twenty years of professional experience in strategic marketing and the health and human services. Originally from New York City, she has brought together her corporate and not-for-profit expertise to provide strategic planning, marketing management services, marketing plan development, market research, and training to a broad array of organizations. Kaye's clients span industries such as information technology, higher education, tourism, health care, real estate and development, and consulting firms.
Prior to embarking on a consulting career, Susan worked for several years in Philadelphia for Rohm and Haas, an international manufacturer of specialty chemical products. Her marketing research activities include work funded by AARP Andrus Foundation that resulted in published articles on elder consumer preferences and research initiatives commissioned by clients.
Susan has served as a continuing education instructor at Bryn Mawr College in Pennsylvania and presently teaches fundamentals of marketing and health care marketing at the University of Maine Business School. She additionally brings her teaching expertise to client organizations through customized marketing and sales training programs.
Monday, May 22, 2006
9:00 - 11:30 a.m.
Avoiding Staff Burnout
Do you have staff complaining that work is not fun anymore? Do you have staff that overreact to minor hassles, report being overwhelmed, and complain of minor health ailments? If so, you could be dealing with employees who are feeling burnt out with their work, which is a constant threat for staff working in the geriatric field. This workshop will help participants develop skills in identifying the signs and signals of burnout within themselves and others and will give strategies for dealing with burnout.
Lesa Andreasen, M.S., M.A., President, BLF Inc.
Past Gold Events
|2002||Marketing for Success: Insuring Long-Term Geriatric Program Survival||Susan R. Kaye, MSW, MBA||Biddeford, Hallowell, Preque Isle|
|2003||Leadership in Uncertain and Turbulent Times||John F. Mahon, DBA||Belfast, Hallowell, Presque Isle|
|2004||Marketing Plans Demystified||Susan R. Kaye, MSW, MBA||Bangor, Hallowell|
|2004||Second Generation Management||Robert A. Strong, Ph.D., CFA||Bangor, Hallowell|
|2005||For Supervisors: Strategies for Difficult Conversations||Polly Moutevelis-Burgess, Ed.D., LCPC, LMFT, CEAP||Orono, Maine|